Business For Good

Another strong trend in consumer preference over the last few years has been to spend their money with companies who are committed to doing business for good.

Businesses which have a strong commitment to doing business the right way - be it in environmental, social or ethical fields - will likely be the winners.

It’s often wrongly assumed that this trend is limited to younger millennial and Gen Z consumers, but increasingly this consumer preference is expanding into older generations.

Having managed a very successful B Corp I can certainly testify to the power of this trend - not just among consumers but also among employees. If you are thinking of making “business for good” a central part of your business I can offer support, planning and direction.