Online Retail
The growth in e-commerce over the last 10 years has been astounding, with the UK leading the way in many sectors. The pandemic has also played a huge part in driving acceptance of online shopping among older age groups.
The last five years or so has also seen a remarkable trend of online direct to consumer businesses starting up - many of them dramatically disrupting traditional industries.
This growth has also fuelled a simultaneous explosion in online technologies - e-commerce platforms, marketing tech, fulfilment and returns processing, back office accounting systems, CRM tools, social media commerce and so on, all constantly evolving.
To the outsider it can seem extraordinarily complex and making the right choices for both immediate business success and future proofing requires knowledge and experience.